A capital is a shared place and a shared responsibility. As a creative partner, the NCC promotes and contributes to excellence in development and conservation, to strengthen the distinctive quality of Canada’s Capital Region for Canadians and international visitors.
The NCC encourages creativity and innovation in everything it does. This means building strong relationships with people and organizations throughout the region and across the country, including local municipalities and Indigenous communities.
To foster dialogue and innovation in the planning and stewardship of the Capital, the NCC created the Urbanism Lab, where lectures, events and public consultations take place on a regular basis.
Canada’s Capital Region includes 13 municipalities, the largest of which are Ottawa and Gatineau. As one of the largest owners and managers of land in Canada’s Capital Region, the NCC collaborates with the region’s municipalities on many issues, including urban planning, safe and active transportation, and property and land stewardship.
The NCC works closely with indigenous communities in Canada’s Capital Region, in particular the Algonquin First Nation. Major Algonquin communities include:
- Pikwàkanagàn First Nation, which is located on the shores of the Bonnechere River and Golden Lake
- Kitigan Zibi Anishinabe First Nation, which is located just outside the municipality of Maniwaki
In addition to collaboration on archaeology and cultural heritage projects, the NCC engages in regular dialogue with indigenous communities on major development projects in the region.
The NCC offers several engagement initiatives to involve students in concrete actions to create positive change, as well as to experience and help define the Capital.
A Selection of Key Collaborations and Partnerships
Canada's Capital Cities Organization (CCCO) includes representatives from Canada’s national, provincial and territorial capitals. Its goal is to foster an exchange of ideas among participants from different parts of the country. The CCCO provides opportunities for representatives — and capitals — to share their skills and to combine efforts to promote capital cities, both culturally and economically.
The Capitals Alliance is a global forum for planners and urban designers in capital cities around the world. Through Capitals Alliance, planners exchange ideas and solutions with international colleagues on the unique challenges facing national capitals.
Ottawa Tourism is a private, not-for-profit, membership-based organization that promotes tourism in Ottawa and the region.
Outaouais Tourism is a private, not-for-profit organization that encourages tourism in Gatineau, the Outaouais and the region.
The NCC has offered Sunday Bikedays since 1970. With some 290,000 participants each year, this program is immensely popular with both residents and visitors. A large part of Bikedays’ success is made possible through the collaboration of our sponsors, partners and employees.
NOKIA has been the title sponsor of the program for the past five years: “For NOKIA, it’s important to contribute to an event that motivates so many people to get outside and be active. We are proud to be a long-term partner of Sunday Bikedays, as it is a unique opportunity to enjoy Canada’s Capital Region in a different way. The NOKIA Switchbacks team is very excited to continue providing service at their bike check station every Sunday.
— Andy Thompson, Vice-President, Transformation, NOKIA
One of the key features on the parkways during NOKIA Sunday Bikedays is the mobile drinking water service, presented by PIPSC–ServicePlus. Just last year, this popular service helped save the equivalent of 4,917 (500 mL) bottles of water. “As public service professionals, our union members work hard every day to make Canada safer, healthier and more prosperous. We’re proud to be a partner in Sunday Bikedays to promote cycling and community engagement.
— Debi Daviau, President, Professional Institute of the Public Service of Canada
In addition to these key partners, the NCC also collaborates with other Government of Canada departments and agencies, as well as with national and international organizations and associations.
The NCC can help your brand achieve new heights through opportunities to sponsor our programs. We offer customized packages to meet your unique business objectives and budget. The NCC is actively looking for corporate partners for its signature programs, including the following:
- Sunday Bikedays
- Fall Rhapsody
- Rideau Canal Skateway
- Urbanism Lab
- Gatineau Park
- Mackenzie King Estate
- Canada’s Capital Greenbelt
- Tulips in the Capital
- NCC Bistros
These partnership opportunities would be of interest to any corporation seeking to partner with a respected Crown corporation to gain brand visibility in Canada’s Capital Region. We are seeking to partner with businesses that are aligned with our values:
- environmental protection and stewardship
- engaging with the local communities
- providing a superior client experience for Canadians
- recruiting, retaining and nurturing a resilient and engaged workforce
- promoting a healthy and active lifestyle and a love of the outdoors
- building an inclusive Capital Region that embodies Canadian values and traditions.
If you are interested in partnering with us or exploring potential marketing opportunities to support your brand, contact our Marketing and Partnerships team:
NCC Partnership Development