Canadians see their capital as symbolic of their country, a source of pride and a reflection of our distinct identity in the world. These are among the results of the 2018 National Survey on NCC Awareness and Impressions of Canada’s Capital Region, conducted by Nanos Research and presented to the Board of Directors of the NCC on November 22, 2018.
The new poll shows that 90% of Canadians strongly or somewhat agree that “Canada’s Capital Region is an important national symbol.” Nearly all Canadians (96%) also point to the importance of ensuring that “green spaces in Canada’s Capital Region are protected for current and future generations,” while the majority (90%) believe that it is very or somewhat important to “ensure that federal lands and buildings are in keeping with the role and significance of a national capital.” When it comes to official residences, 83% of Canadians believe that it is important to “ensure that the residences for Canada’s official leaders are properly maintained” and that “federal lands in Canada’s Capital Region serve as appropriate settings for state events and ceremonies.”
Canadians’ perception of Canada’s Capital Region
- Ninety percent of Canadians (90%) strongly or somewhat agree with the statement “Canada’s Capital Region is an important national symbol.”
- Eighty percent of Canadians (80% versus 79% in 2015) strongly or somewhat agree that “Canada’s Capital Region is a source of pride for me.”
- Eighty-nine percent of Canadians (89% versus 91% in 2015) say that it is very or somewhat important for Canada’s Capital to have a distinct and internationally recognized identity.
- Sixty-five percent of Canadians (65%) have a very or somewhat positive view of Canada’s Capital Region.
- Eighty-three percent of Canadians (83% compared with 79% in 2015) say that it is very or somewhat important to ensure that the residences for Canada’s official leaders are properly maintained.
- Ninety percent of Canadians (90%) say that ensuring that federal lands and buildings are in keeping with the role and significance of a national capital is very or somewhat important.
- New in 2018: Asked what the NCC can do to foster a more inclusive and meaningful relationship with Indigenous peoples, Canadians most frequently mention including them in planning/decision making/consultations (27%).
- Seventy-two percent of Canadians (72% compared with 74% in 2015) strongly or somewhat agree that they should have a say in the future plans of Canada’s Capital Region.
- The NCC conducted a national telephone survey of Canadians to measure progress against baseline data obtained from the 2015 survey to inform strategic communications, image and branding.
- The specific research objectives for the study were as follows:
- What are the current impressions of Canada’s Capital Region?
- How do Canadians describe Canada’s Capital Region?
- Do Canadians feel that they should have a say in the plans for Canada’s Capital Region?
- What relative importance do Canadians place on activities undertaken to make the Capital a source of national pride?
- What is the awareness (unaided and aided) of the NCC and its mandate?
- A random, cross-Canada telephone survey of 2,000 Canadians, 18 years of age or older, was conducted by Nanos Research between July 25 and August 12, 2018, yielding a margin of error of + 2.2 percentage points, 19 times out of 20.
The results of this survey show the continued importance of Canada’s Capital Region as a national symbol for Canadians, and the role of the National Capital Commission in ensuring its preservation and significance, and that it remains a source of pride for all. The NCC will continue to introduce new and innovative ways to engage the community in building a capital for all Canadians.Dr. Mark Kristmanson, Chief Executive Officer, National Capital Commission